Commited to design

Monica is the head and heart behind HMD's designs. The mastering of talent Monica has to offer reflects in her graphic and straight-lined pieces. Her aim is to showcase nature and the materials in a way they remain the star of the piece while becoming even more extraordinary combined with the design, much like any artform.

Since a child, paper and pencil have followed her to the playground while others were busy.

She observed nature and found ways to capture the beauty her own eyes saw. When a bit older she was introduced to the world of furniture and interior concept, and she learned how that can be an opportunity to express art where we spend most of our time – at home.

Starting from a graphic design base, she completed her studies in Barcelona's design school BAU in 2005. From there she began a career in advertising and marketing, using her uniqueness to create fun and strong lines in any project encountered. Much like the city she studied in, Monica has the influence of the Mediterranean life and lines that alongside the BAUHAUS influence you can sense in her work, make the perfect alignment of sobriety and movement.

Her passion for product design led her to abandon her career as a marketeer and fall completely in the furniture area since 2011. 

Her first work included the ARISTO collection, a tribute to her love for geometry.

With time, the lines became less straight and warmer, and movement has had a big impact on the next designs: with a twist of brutalism, you can see this in the FROG or BULL collections.

The craft kept evolving and it is evident that strong lines made part of Monica’s signature look. We look at pieces such as the NEGRONI showcase and cabinet or the MIRA tables and we understand there is a storytelling and harmonious process in the growth of the designer and the collection.

In 2018 she design and developed the iconic BOLACHA PORTABLE lamp with H.ISLE - the French lamp manufacturer.

In 2024 we can see the new direction Monica’s art is taking, with designs like the DUDA table, the JOJO desk and console or the NOTE collection, Monica is standing by a masculine, yet warm inspiration and the feedback received in Milan during the design week just confirmed she is in the right path.

Mónica Hedderich

Art Director and Head Designer